Over the past 15+ years, I have led a wide range of projects from concept to completion, including agency campaign briefings where I successfully translated objectives into actionable plans for creative teams. I have played a key role in developing innovative storytelling techniques, ensuring that the narratives we crafted were both compelling and impactful.
A major aspect of my work has been managing large creative ad agency and production teams, overseeing collaboration among diverse professionals to deliver real business outcomes. This included providing strategic guidance, feedback, and support while ensuring that projects were completed on time and within budget.
Beyond internal team leadership, I have also negotiated talent contracts and formed strategic brand partnerships with high-profile collaborators. I took charge of identifying the right partners, negotiating terms, and maintaining strong relationships to ensure these collaborations aligned with the brand’s goals.
Additionally, I have spearheaded digital infrastructure projects to consolidate global tools and datasets. By streamlining these resources, I was able to deliver significant cost savings and identify further optimization opportunities across various business functions, enhancing both efficiency and performance.